Sweet Dough Things started from a very simple place: I wanted to make sweets that made people happy.
I have always loved the joy that comes with treating yourself or sharing something sweet with someone else, and for me, candyfloss does that so effortlessly. It is nostalgic, playful and instantly makes people smile. I wanted to take that feeling and give it a more modern, thoughtful twist.
At the heart of the brand is our sugar free, vegan friendly candyfloss. One of the things I am proudest of is that it still gives people that same familiar candyfloss experience they know and love. It is light, full of flavour and genuinely delicious. It does not feel like a compromise or a lesser version of the original. People are often surprised by how good it tastes, and that is exactly why they come back for more.
What started as an idea has grown in ways I am really proud of. We have taken Sweet Dough Things into corporate spaces, built brilliant retail and distributor relationships, and even sold into France, which still feels surreal when I stop and think about it.
For me, Sweet Dough Things has never been about making sweets for the sake of it. It is about creating something people remember, something that feels a little bit special, and something that brings a smile the moment they see it.
“If it makes people smile, sparks a memory, or makes someone feel included, then I know we are doing something right.”
Your Questions Answered
How can candy floss be sugar-free?
At SweetDoughThings, we’ve used a carefully selected sugar alternative to recreate the sweetness, colour and nostalgic experience of traditional candy floss without the sugar. Our mission has always been to make moments of joy more inclusive, allowing more people to enjoy a familiar childhood favourite regardless of their dietary choices or preferences.
Does sugar-free candy floss taste the same as traditional candy floss?
Taste is personal, but many of our customers are amazed by how closely our candy floss captures the familiar sweetness and nostalgic experience they remember from childhood. We have worked hard to create a product that delivers the sweetness people expect without the aftertaste that can often be associated with some sugar alternatives.
Is your candy floss suitable for people with diabetes?
Our candy floss is sugar-free and offers an alternative to traditional sugar-based candy floss. However, individual dietary requirements can vary, so we always recommend that customers review the nutritional information and speak to a healthcare professional if they have specific medical concerns.
Is your candy floss vegan?
Yes. All SweetDoughThings candy floss is 100% vegan-friendly and contains no animal-derived ingredients.
Is your candy floss gluten-free?
Yes. Our candy floss is gluten-free.
Is your candy floss made in a nut-free environment?
Yes. All SweetDoughThings products are made in a nut-free environment, helping us provide a more inclusive option for those with nut allergies.
What flavours do you offer?
Our current range includes a variety of exciting flavours including Vanilla, Cherry, Apple, Rose, Chocolate, Blueberry, Watermelon, Liquorice, Honey, Mint and Cinnamon. We also offer seasonal favourites including Pumpkin Spice for Halloween and Candy Cane for Christmas.
Innovation is at the heart of what we do, and we are continuously developing new and exciting flavours, so watch this space for future launches!
How should I store my candy floss?
For the best experience, store your candy floss in a cool, dry place away from direct sunlight. Once opened, keep it sealed where possible to maintain freshness and texture.
How long does your candy floss last?
Our candy floss has a 12-month shelf life from the date of production when stored according to the instructions on the packaging.